How tokenwear are evolving the fashion world

To make it far as a creative in Cape Town, one has to think outside of the box, discovering new ways to separate themselves from their counterparts. The fashion scene is no different, and tokenwear is an accurate example.

We came across the brand on our Instagram, and we were immediately intrigued by the stylish garments displaying dark black items paired with eye-catching illustrations.

However, what had us interested was the brands use of bar codes on every item, and we had to find out more about the significance behind that idea.

We were fortunate enough to have the opportunity to speak with Donjay 2.0 (Ayodeji Adediran), designer and creative director of tokenwear.

A native of Nigeria, Donjay studied art at Michaelis School of Fine Arts (UCT) before dropping out to pursue his passion for design. He loves painting characters and telling stories through design.

What is tokenwear?

“tokenwear is a pioneering digital fashion brand that integrates exclusive digital features into garments, bringing people closer to what they wear.”

“We produce luxury garments embedded with digital assets, allowing wearers to personalize and enjoy digital exclusivity.”

“This includes exclusive content such as audio backstories of the garment design, video animation stories, music, and access to a digital community.”

“By simply scanning the QR code or tapping the NFC token embedded in our garments, wearers can authenticate and access these digital exclusivities without needing a blockchain wallet.”

What is the meaning behind the name tokenwear?

“The name tokenwear is derived from “token” and “wear.”

The word “token” refers to digital assets on the blockchain while “wear” pertains to clothing.”

“Together, tokenwear signifies a wearable that has digital assets embedded in it (i.e tokenized)”

How was tokenwear established?

“tokenwear was established in 2022, born out of passion for art, design, and creator empowerment.”

“The idea emerged from my experience in the blockchain industry and desire for luxury clothing that resonates with my style.”

What are the long-term goals for tokenwear?

“We envision tokenwear as a platform that empowers creators to connect with their communities exclusively.”

“Our aim is to establish tokenwear as a luxury fashion brand that is creator and people centric, leveraging digital innovation, community, and style.”

“tokenwear’s long term goals are to bring people closer to what they wear, to connect people through their clothing, and to create future value for wearers.”

Where can we find your merchandise?

“tokenwear is available for purchase on online store at www.tokenwear.xyz (card and crypto accepted)”

“Our products are also available at INFLUHKS stores located at the Old Biscuit Mill or 99 Loop Street, Cape Town.”